Jagex has seen record-breaking revenues recently, so many fans wonder where the company profits.
Jagex has seen phenomenal growth for the past seven years, and the company has seen sustained positive development during this time. It recently achieved a record-breaking yearly revenue for 2021 and is expected to do a similar feat in 2022. Many fans wonder exactly where Jagex is getting their profits, considering you can farm OSRS gold for free and that the subscriptions are optional. However, even though the subs are not required, players will still buy them voluntarily.
Where Does Jagex Get Their Profit?
Jagex has recently reported its 2021 Annual Revenue, which amounted to $125 million. This number is their all-time highest, and we might expect the company to emulate this success somewhat. Jagex’s primary money-making sources are its flagship games, Old School RuneScape and RuneScape. Many believe the company makes money from players who want to support the service via subscriptions.
OSRS and RuneScape have their version of subscriptions, which is standard for many top-of-the-line MMOs. However, these two titles set themselves apart because these subs are optional. Players can be completely free-to-play without ever spending money on the game. However, those who want to experience the entirety of both games will want to try out their subscription model at least.
OSRS has brought in the most money from the company as it is seen as the top-performing app from Jagex. In 2019, the game garnered around 1.1 million subscribers, grossly exceeding $10 million. The company also earns more depending on what type of bundles players buy. Aside from the classic Old School RuneScape, there is another reason why Jagex is making so much money.
RuneScape started as a browser game until it migrated to have its client. Both OSRS and RuneScape have continued to grow over the years and have begun to expand to other platforms. In recent years, Jagex has finally launched mobile versions of their two flagship titles, and gamers were given early access to them, which increased their interest.
The expansion of Jagex to mobile platforms has caused a surge in active players and subscriptions. The games performed very well in iOS and Android, as there have been 1.8m pre-registrations during its pre-release days. The number of registered users has undoubtedly increased significantly since then. The expansion has caused a dramatic increase in revenue for Jagex.
In recent months, all 12 apps of Jagex have been bringing in an average of $900k per month, which contributes a substantial amount to their profit. We have yet to see their yearly financial report for 2022, so we will have to wait for the review to see Jagex’s most profitable applications. We can safely assume that OSRS will still be on Jagex’s leaderboard.
RuneScape Over the Years
When RuneScape started in browsers, it was a low-poly game with simple mechanics that eventually grew a loyal community and brand following. While Jagex has seen its fair share of blunders, the game still survived for almost two decades and remained one of the top MMOs in the gaming industry. The two versions of the RS, RuneScape and OSRS, have continued to grow.
The RuneScape games have performed exceptionally well in the past seven years, as Jagex has seen sustained positive growth. The company has grown to over 500 employees, a far cry from its 40 staff members before 2019. Revenues have increased by 19.4% over the years and are expected to grow even further.
This marked exponential progress was also attributed to the sudden onset of the pandemic. As more people got stuck in their homes, many resorted to looking for online entertainment, which brought more people to gaming. RuneScape has seen the most increase during the pandemic, so it will be interesting to see how it will perform once the situation has normalized.
Best Time to Try Out RuneScape
With the recent growth of RuneScape games, it is the best time to try them out if you still need to commit to MMOs. There have been many improvements to the Old School and RS III versions, and farming gold has become increasingly popular and entertaining. If you find either game engaging, then make sure to support them by getting subscriptions.
Nyra handles business research, writing financial documents, news items, articles, and study materials about finances.